The idea behind this interpretation of the Penguin Books logo was heavily inspired by the versions of the penguin in the past. I wanted to play with the imagery of the original dancing penguin, making it turn towards the viewer as a symbol for looking towards the future after acknowledging the past. 
sources: https://www.creativebloq.com/logo-design/tale-behind-penguin-logo-11135355
https://www.penguin.co.uk/articles/2020/september/penguin-books-logo-history-edward-young-allen-lane.html
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