"A Penguin for every reader"
Aside from being one of the largest and most recognizable publishing houses in the world, something I admire about Penguin is its origin story. Founded by Allen Lane in 1935, Penguin's initial goal was to make reading more accessible by distributing affordable, well-designed paperbacks. When researching Penguin, I loved how previous iterations of the penguin danced and wanted to honor that evolution of the company's history in the final animation! 
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